Tag Archives: Tozman

What Instructional Designers Need to Know About “Funnels”

For the last 3-4 months I have been deeply engaged in learning, researching and playing with web analytics well beyond what I had been doing before. In my book ‘Learning on Demand‘ I address analytics, I have written for ASTD’s … Continue reading

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You can’t measure subjective experiences objectively

In his book ‘The Singularity is Near‘, Ray Kurzweil has this excellent discussion about ‘consciousness’ as a subjective experience, of which we can only assert knowledge of our own. There are signs and indications of other people’s and other animal’s … Continue reading

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Program Chair for DevLearn 2013

I started edCetra Training in 2002. My first DevLearn conference? 2003. That was the first or second DevLearn conference ever. I met Heidi Fisk that year at some other conference where she convinced me to sell my wares at DevLearn. … Continue reading

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