Reuben Tozman shows you how the evolution of the web is shaping the future of learning.

I hope this book awakens a desire to connect with your instructional design roots. I hope this book gives you enough to think about so that you can join in on the conversation about what systems we should be working toward and how we can best support the people in our organizations to do their jobs and learn in the most effective and efficient way possible.

More so than anything, if this book encourages you to explore the outer edges of the technology world and what’s possible, and you are able to bring some of that back to make you a better designer, then I will have done my job.

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About the Author

Reuben Tozman

Reuben Tozman

Reuben is the CEO of, former founder and Chief Learning Officer of edCetra Training Inc. After many years of running a successful services based organization, Reuben’s research into on-demand technologies pushed him to launch Outside of work, Reuben is an avid motorcyclist and lover of classic cars.


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What People are Saying…

“This might be the first handbook one needs to do something with the splendor available to us in the dawn of this new era in how we learn.”
Aaron Silvers

“This is ‘must’ reading for those looking to harness the power of systems that communications and marketing are already leveraging to empower new organizational opportunities.”
Clark Quinn

“He describes how designers can let the sunshine in, to widen the paths learners travel, and to mash up learning and work. Bravo!”
Jay Cross